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What Is Affiliate Marketing?

Affiliate marketing has many descriptions, yet all have the same meaning. Affiliate marketing is a huge business piece on the Internet. It is a cooperative effort between merchants and an affiliate’s website.

For many years now, affiliate marketing has proved to be a cost-

efficient, measurable method of delivering long-tern results.

It has become famous for Internet sites who are trying to make some extra or extra income for their site. Every day, people get interested to affiliate marketing and want to make money out of it.

But often, these new affiliates do not full understand the affiliate

world and make costly mistakes.

In other words, affiliate marketing has often been misunderstood.

One of the common misconceptions that are being associated

about affiliate marketing is “selling”, though selling is an

important activity of affiliate marketing and the central function of a business operation.

Another is that affiliate marketing is common link with “advertising”.

While the importance of advertising in marketing a certain

product underestimate, the fact of the matter is,

advertising like selling, is part of the many functions of marketing.

In affiliate marketing, an affiliate compensated for every

visitor, subscriber and/or customer provided through his efforts. The said compensation made based on a certain value for each visit.

The most attractive aspect of affiliate marketing from the

merchant’s viewpoint is that no payment is due to an affiliate until results appreciated.

Affiliate marketing is typical run by affiliate networks and

this affiliate networks composed of two functional bodies, the

group affiliates and the group merchants.

Each has their special function and role when it comes to affiliate marketing.

The affiliate network acts as a third party between the merchant

and the associated affiliates.

The network provides the technology to deliver the merchant’s campaigns and offers.

The affiliate network also collects commission fees from the

merchant and then pays the affiliates which are part of the program.

The merchant is any web site owner that wants or desires to take

advantage of performance based marketing. The benefits to the merchant are many. First, the merchant maintains and operates the affiliate program.

If extracted, the merchant needs to do their part by

researching interested affiliate websites to ensure that they are a

good fit for that particular website.

Finding a fit for their merchandise would be the key to more generated income.

The merchant has access to markets and customers without him

spending valuable time searching out. Banner ads on affiliate sites are not distracting to the site user. It

might produce interest for that product and drive the consumer

to the merchants’ website.

It is also the merchant who decides how much he is willing to pay

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for each sale that results from a visitor sent from an affiliate.

The affiliate or the affiliate marketer also sees a lot of benefits. The affiliate is a web site owner that promotes one or more

merchants and their affiliate programs. Affiliate marketing can generate a full-time income for the affiliate. But this is not an easy task to do.

The affiliate needs to have a better understanding with the

merchant what the commission will be, expected payment

method and time involved in the contract.

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The affiliate has also the responsibility to stand for the

merchandise their user based would be most interested in. For example, if the site has a user base of main stay-at-home

mothers, then on-line job openings such as surveys would be a good match for them.

This group would also appreciate direct links to children’s

products and informational sites.

Merchandisers often provide

targeted, best-seller items and personal support to their affiliate.

They often offer sales promotions that will benefit the

merchandiser as well as the affiliate.

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Affiliate marketing is a great situation for both the marketer and the affiliate. If they would work together, they can be an advantage to both.

Plus the fact that it seems to make sense, it is easy and

inexpensive way to start, and you can be up and running within a few days.
But there is one thing to consider, it is how to get traffic and make your offer different than all others.

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