Despite the many advantages of online shopping there are also problems which may occur with this type of shopping.
These problems such as ordering the wrong item, receiving the wrong item and the need to return an item can often be significant enough to make a potential online shopper reconsider the decision to purchase an item online. Although these problems are some of the most common which occur in online shopping they do not necessarily happen frequently.
However, when these problems do occur they can cause a great deal of stress and frustration for the online shopper.
This article will discuss some of these common problems in an attempt to help the reader make a wise decision about whether or not to purchase an item online.
Ordering the Wrong Item
When shopping in traditional stores it is quite difficult to accidentally purchase
the wrong item because the sales process typically involves the consumer
physically carrying the item up to the sales counter to make the purchase. However, in online shopping where the consumer never physically handles the
item before the purchase is complete and the item delivered it is certainly possible to purchase the wrong item.
This can occur when the shopper uses the website to make the purchase and clicks on the wrong item or when the consumer contacts customer service to
make the purchase and provides the wrong product number. Even if the
consumer clicks on the correct product and provides an accurate product
number he may still make a mistake in the ordering process if there are options
such as size or color associated with the item.
This problem can be rather troubling
because the consumer will be disappointed
when the incorrect item is received.
Receiving the Wrong Item
Even when online shoppers do not make mistakes during the ordering process it
is still possible for the consumer to receive the wrong item.