Finding Product Reviews before Online Shopping

The ability to find product reviews before online

shopping is very useful for online shoppers.

These reviews can be very helpful for consumers

who are trying to decide whether or not to

purchase a particular product or attempting to

compare to similar products. Based on these

product reviews the consumer may make a more

informed decision about which products to

purchase and which ones to avoid. However,

there are different types of reviews available

and some product reviews are more useful than others.

This article will discuss product

reviews which can be found directly on the

online retailer’s website as well as product

reviews which can be found on websites

dedicated to compiling product reviews.

Many online retailers provide reviews of products

they offer for sale directly on their own

website. These reviews typically fall into two categories

and include consumer product

reviews and product reviews offered in terms for

compensation. Consumers who are using

these reviews to gather information about a product

should proceed with caution to ensure

they understand what type of reviews are

being offered on the website.

Consumer reviews are typically the best resource

for consumers who want to learn more

about a product. This includes reviews which come

from others who have purchased and

used the product in question. These reviews are usually

completely candid and offer great

insight into the form and functionality of the product.

Online shoppers who find the majority

of consumers are satisfied with a particular

product may be reassured they have selected a

high quality product. Conversely online shoppers how

consistently find negative reviews of a

particular product may wish to consider purchasing a different item.

Online retailers also sometimes feature reviews on

their website from reviewers who have

been compensated to provide a review.

When a retailer compensates an individual to make a

review it is usually necessary to divulge this information

because the review may tend to rate

the product more favorably than they

would if they were not compensated to do so.

Websites Provided for Consumers to Review Products

There are also websites available

which are dedicated to compiling product reviews. This

includes websites such as epinions.com. Here

consumers can browse through a variety of

products to find additional information in the

form of product reviews for products they are

considering purchasing.

The reviews they find may be incredibly.

  detailed and useful or they

may be brief and provide very little useful information.

Consumers are advised to consider

these opinions carefully especially when there are a

large number of reviews available which

seem to be in agreement regarding the quality of the

product. However, when there are only a

few reviews available it can be much more difficult for

the consumer to formulate his own

opinion of the product based on these reviews posted on

the website. Consumers are also

advised to ignore reviews which vary significantly from

the majority of the other review

posted. These reviews may be mistakenly referring to

the wrong product or may demonstrate

an anomaly. For example if the majority of reviews

are overwhelmingly positive but one or

two reviews are negative it is generally acceptable to

ignore the negative reviews as long as

the company selling the product is reputable and

there are enough positive reviews available

to convince the shopper the product is worthwhile.