Google’s 200 Ranking Factors

You may already know that Google uses about 200 ranking factors in their algorithm…
But what the heck are they?
Well today you’re in for a treat because I’ve put together a complete list.
Some are proven.
Some are controversial.
Others are SEO nerd speculation.
But they’re all here.

1. Domain Age: In this video, Matt Cutts states that:
“The difference between a domain that’s six months old verses one year old is really not
that big at all.”.
In other words, they do use domain age…but it’s not very important.
2. Keyword Appears in Top Level Domain: Doesn’t give the boost that it used to, but having
your keyword in the domain still acts as a relevancy signal. After all, they still bold keywords
that appear in a domain name.
3. Keyword As First Word in Domain: Moz’s 2011 Search Engine Ranking Factors panelists
agreed that a domain that starts with their target keyword has an edge over sites that either don’t
have the keyword in their domain or have the keyword in the middle or end of their domain.
4. Domain registration length: A Google patent states:
“Valuable (legitimate) domains are often paid for several years in advance, while doorway
(illegitimate) domains rarely are used for more than a year. Therefore, the date when a
domain expires in the future can be used as a factor in predicting the legitimacy of a
5. Keyword in Subdomain Name: Moz’s panel also agreed that a keyword appearing in the
subdomain boosts rank,
6. Domain History: A site with volatile ownership (via whois) or several drops may tell Google
to “reset” the site’s history, negating links pointing to the domain.
7. Exact Match Domain: EMDs may still give you an edge…if it’s a quality site. But if the EMD
happens to be a low-quality site, it’s vulnerable to the EMD update:
8. Public vs. Private WhoIs: Private WhoIs information may be a sign of “something to hide”.
Matt Cutts is quoted as stating at Pubcon 2016:
“…When I checked the whois on them, they all had “whois privacy protection service” on
them. That’s relatively unusual. …Having whois privacy turned on isn’t automatically bad,